About TMMC
Decades Inside the Industry. Now Working for You.
TMMC was built on a simple premise: broadcast AV equipment manufacturers deserve marketing leadership that actually understands the technology, the buyers, and the competitive dynamics of the industry.
The Founder
Principal Consultant
Technical Marketing Management Consultant
TMMC was founded by a broadcast AV industry veteran with over two decades of hands-on experience inside the market — not as an outside observer, but as a practitioner who has worked directly with manufacturers, integrators, and end-users across the full broadcast technology stack.
That career spans product marketing, business development, and go-to-market strategy for companies competing at NAB, IBC, and ISE — from emerging challengers to established market leaders. The result is a consulting practice built on real industry knowledge, not generic marketing frameworks applied to a specialized market.
TMMC works with a select roster of broadcast equipment manufacturers at any given time, ensuring every engagement receives senior-level attention and a depth of focus that larger agencies simply cannot provide.
At a Glance
20+ Years
Industry Experience
Broadcast AV
Market Focus
Selective Roster
Engagements
NAB · IBC · ISE
Trade Shows
Industry Background
Built in the Broadcast AV Trenches
TMMC's value comes from having worked inside the industry — understanding the technical language, the buyer psychology, and the competitive pressures that define the broadcast AV market.
Broadcast Infrastructure
Deep familiarity with IP and SDI workflows, signal routing, monitoring, and the infrastructure decisions that drive capital equipment purchases at broadcast facilities.
Buyer Landscape
Hands-on experience engaging broadcast engineers, IT directors, and C-suite decision-makers — understanding what each stakeholder needs to hear, and when.
Competitive Dynamics
Intimate knowledge of the competitive landscape across broadcast AV categories — who the players are, how they position, and where the real differentiation opportunities exist.
Channel & Ecosystem
Established relationships across the broadcast AV ecosystem — integrators, distributors, consultants, and the trade press that shapes buyer perception.
Trade Show Strategy
Extensive experience planning and executing at NAB Show, IBC, ISE, and regional events — from booth strategy to press programs to post-show follow-up.
Product Launch Execution
Proven track record taking broadcast technology products from development to market — messaging, positioning, launch campaigns, and sales enablement aligned to the broadcast buying cycle.
Working Philosophy
Selective by Design
TMMC deliberately limits its client roster. This isn't a constraint — it's a commitment. Every manufacturer we work with gets direct access to senior expertise, not a junior team executing a template. The result is faster decisions, tighter strategy, and measurably better outcomes.
No Junior Handoffs
Every engagement is led and executed by the principal consultant. Your strategy isn't delegated to someone learning the industry on your budget.
Industry-First Thinking
Recommendations are grounded in broadcast AV market realities — not generic best practices retrofitted to a specialized vertical.
Results Over Activity
TMMC measures success by pipeline generated, markets entered, and revenue grown — not by deliverable volume or hours logged.
Ready to Work Together?
If you're a broadcast equipment manufacturer looking for senior marketing leadership with real industry depth, let's start a conversation.